Perilaku Konsumen

Desi Kristiani Simbolon

Class of IPB47 2013 Undergraduate student of Program in Management 

College of Economics and Management

Bogor Agricultural University

Consumer Behavior Class IKK 231

Lecturer:

 Prof Dr Ir Ujang Sumarwan, MSc
(www.ujangsumarwan.blog.mb.ipb.ac.id)

Dr Lilik

Ir Retnaningsih MS

Ir Megawati MS

 

Based on Book written by Ujang Sumarwan. Teori dan Penerapannya dalam Pemasaran. Bogor. Ghalia Indonesia